The last time I heard “hey, nice website,” about any website, I almost fell off my dinosaur and broke my wooden underwear.
It’s a website’s job to point you to them quickly and clearly – which means there are still nice websites, they simply need to do that well.
The layout surfaces all of Regrid’s parts, making them whole, whether you want the free app or a business license.
There’s an old parable about six people trying to describe an elephant by touching different parts.
One touches the trunk and says it’s like a snake. One touches a leg and says it’s like a tree. Etc etc. But no one describes the creature as a whole by describing its parts.
Branding experts say that people will only associate you with one thing.
No matter how much you wish for people to remember two or three or six things about you, you only get one. The best brands are able to make that one thing a suitcase that contains an entire category.
Hint, hint - This is how you should think of Regrid. (Note: a branding expert might also say you shouldn’t explicitly tell people how to think about you, but I’m too busy gluing this underwear back together to care, plus I mean it, and authenticity is also a thing.)
We can make this brand promise to all audiences because we tirelessly do one big, rare, important thing better than anyone else – gather, clean, and update nationwide land boundaries and property information – and make it highly accessible to individuals and organizations.
All these things together are the Regrid elephant that can be described as “All The Land Parcel Data You Will Ever Need,” whether you are a trunk, leg, ear, tusk, or tail person, and no matter what your underwear is made of.
Visit regrid.com, click through to the part that’s right for you, and enjoy your journey into land.
Best,
Jerry Paffendorf
Regrid CEO