Members of the Regrid team with Esri cofounder and President, Jack Dangermond.

This year, 19 Regrid teammates piled into a rainbow-painted van and drove across the country to San Diego for the 2025 Esri User Conference (UC) to hang out with 20,000+ friends. OK, we didn’t really drive in one van, but we assembled in that spirit to share what we do at Regrid: centering parcels as the actionable unit of geography, and delivering parcel data for every map so you can make the best location decisions – and maybe even spark some joy while doing it.

Sometimes when the photographer doesn’t say cheese, you have to make your own cheesy expression.

“Are you parcel curious?” That was my typical icebreaker for someone lingering at the perimeter of our booth, shyly eyeing Regrid stickers or our rather popular I Love Boundaries shirts (now available on our new Regrid Merch Shop!).

Margot Atkinson from the Lincoln Institute of Land Policy’s Center for Geospatial Solutions, who presented with us on a panel called Parcel Data for Public Benefit. Margot and team use Regrid parcel data in their national project, Who Owns America?

We’re always excited about UC because it brings together so many people who are hands-on with maps and geography. They help inspire the Regrid definition of parcel data: parcels are where property and geography come together to support location decisions. And while we have an opportunity to share what we do, we also have the opportunity to learn and be sponges.

This was our fourth time exhibiting at UC, and our presence over the years resembles those “evolution of man” posters in many ways. 

The very first time we exhibited we weren’t sure what to expect or how to prepare. I remember taking our wrinkly, mail-order cloth booth backdrop out of a dented cardboard box marked “Made In China,” and was horrified to find a stowaway moth had died inside and stained the fabric. Fortunately, it was on the backside, but still. Dead moth cloth. Yikes.

Flash forward, and this year our well-polished booth won an Aggro Crag-like award for Best Use of Technology In Booth Design! 

We were recognized because our team seamlessly integrated an 8’ x 10’ video wall into our 20’-wide booth, showing an elegant loop of our products, value, and philosophy. 

The video wall plays behind us as we have conversations and demo our products.

Press play on the video loop by clicking the image below

A sampling of some of our awesome customers peeking out from behind the award.

Love that Warhol quote.

Over the years we’ve gone on a journey from not really knowing anyone at Esri, to showing how aligned our vision for parcel data is and how well we execute on that vision, to earning the distinction of being Esri’s Commercial Partner for Parcel Data. We now collaborate closely with Esri leadership on parcel products, projects, and pleasing customers. It’s been and continues to be an awesome journey.

This year we got to do some fun new things at UC, too, like present three different sessions on parcels and parcel data:

• Parcel Data for Every Map: From The Living Atlas to Premium Enrichments, with me, Lauri Young (Esri), Sahana Murthy (Regrid), Michael Gayheart (Esri), and Erica Miller (Regrid)
• Parcel Data for Business: Enterprise Case Studies, with Steve Stautzenbach (Regrid), Brett Milburn (Langan), Joel Glaze (Exxon), and Gregg Katz (Esri)
• Parcel Data for Public Benefit: Government and Nonprofit Case Studies, with Alex Alsup (Regrid), Emily Swenson (Esri), Margo Atkinson (Lincoln Institute of Land Policy, Center for Geospatial Solutions), and Ciara Johnson and Jennifer Blattman (The Conservation Fund)

We sponsored the Business Social, and started publicly talking about a book on parcels as a global phenomenon that we’re working on with parcel legend Nancy Von Meyer for Esri Press (we are currently seeking more contributors at regrid.com/book!).

Daud Lema and his colleague from the Tanzania National Parks surveying team came by to talk parcels, and to offer a section on parcels in Tanzania for the book! 

We also launched a new integration of Regrid parcels with Overture Maps Foundation’s GERS ID matched to the Regrid ID, allowing easy integration of Places data and business listings to parcels. Read all about it here and start matching Places to Parcels. 

On a personal note, I ran the Esri 5K Fun Run for the first time this year. I didn’t realize I needed to wake up at 5:30 AM to do that until I checked my schedule while sinking my teeth into a bacon cheeseburger at 10 PM the night before. No matter. Through sheer will power I turned that burger into spiritual Gatorade and 3.1 8’17” miles. 💅

Before big events, I always remind the team, “People don’t remember what you said, they remember how you made them feel.” 

Once people get that you’ve got something good, people want to work with people who listen, support, encourage, commit, and genuinely like what they do, because, if you haven’t noticed, everyone is figuring out the future together right now. That’s what we do at Regrid.

I always leave UC energized by that kind of feeling, and I hope you feel invited and welcome to reach out to the Regrid team anytime if we can help you or your organization make location decisions with parcel data. It would be our pleasure. 

Drop us a line at regrid.com/contact and let’s talk!

Pull on up and have a seat. We saved you a chair and some tacos.

Thank you, Esri, and thank you to everyone we met, who came out to our panels, and all of it. Don’t be a stranger. May all your cardboard boxes be moth-free and may your video walls always shine. To continued evolution…