This is one of the most important points for buyers to understand.
A field can have a low fill rate because the authoritative source does not provide that information broadly.
In that case, a lower fill rate may accurately reflect the available public record.
So fill rate should not be treated as a standalone quality score.
Instead, ask:
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- Why is the field missing?
- Is the limitation source-driven or provider-driven?
- Is the gap concentrated in certain jurisdictions?
- Does the gap affect the geographies or workflows that matter to us?
- Is there another field or dataset better suited to the task?
A high fill rate can be useful.
But without understanding how the field was sourced and what the value represents, the percentage alone does not tell you whether the data is appropriate for your use case.
The reverse can also be true. A high fill rate may look reassuring while still overstating how much useful information is present if a source uses sentinel values or other placeholder values instead of leaving fields blank. Coverage percentages therefore need to be interpreted alongside the meaning of the values themselves.